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We Even Pay Your Air Fare

“How Any Business Can Thrive In A Dead Economy … “

“This Complete A to Z Business-Building Program Will Be Your Best Investment Ever … Or You Get More Than Your Money Back – No Quibbles, Questions Or Queries”

“My offer is simple – if by lunch on day one you haven’t discovered at least 5 New Profit Building Strategies – that will repay the cost of the entire course – I’ll happily refund your money AND your travelling costs”

Attention:

We pay your Air Fare
If You’re One Of The First
30 People To Reserve Your Spot
(Up to a maximum of U.S. $700.00)

Dear Friend

Do those seem outrageous promises? I assure you, I mean every one.

This unique program WILL give you ideas to help you not just survive but thrive and prosper in a dead economy.

You MUST be convinced of this by lunchtime on the very first day …

Or I WILL refund your money – including travel expenses …

What’s more, if you’re one of the first 30 to reserve a seat, I’ll gladly pay your air fare up to a total of $700 – or give you an equivalent discount .

I’m biased, and even despite these guarantees you may still think this is too good to be true.

Well, as you may know from bitter experience – not losing money is more important than making it.

Venka runs a mail order business – this is what she said about Eadim…

And the marketing head of a national telecom company said the first week of this program was the most valuable he had spent since he learned to read and count. As a result of what he learned he now runs his own successful marketing agency.

Another (already very experienced) delegate commented: “I was humbled by the level of expertise and entrepreneurship on the course … and that was just among the students.”

A third said, “I could not sleep yesterday because of all these ideas that were rushing in my mind”. She runs the direct marketing for a major European bank.

But before you read on, what must you invest?

First, 3 days here in London. Then you attend 12 one hour webinars every month for the next eleven months, plus a few extras I throw in – usually interviews with people I think you’d learn from. And if you wish to get our official certificate, you come and take an exam at the end of the year.

If that seems too much to invest in your success, well, you probably shouldn’t be reading this anyhow.

But if you like a deal that is – quite frankly – a steal, as I shall explain, here’s another comment.

“Completely exceeded my expectations”

Now I’m going to remind you of a little trick used by most people who run events (including me). They get comments immediately after the event when people are all fired up.

But how many tell you how people felt a few months later, when the enthusiasm had worn off?

Well, we went back to our delegates 7 months later. Here’s what an Australian (who flew all the way from Brisbane) said:

Using the basic fundamentals of simply selling from the course I have started my own business, obtained 9 accounts, – 2 are large global organizations, all of which has made me 60k in just 6 months! Chrissina Tonks

This is from a man who also set up his own successful business:

Using what I have learned I was able to get a 10% return rate for one project I was in charge of, and an 18% return rate on another project, -this has gained me respect in the organization…and I’m starting my own business! Mihai Dinculescu

A business-owner from South Africa commented:

The course is superseding my expectation and my experience from previous, purely academic courses out there… This Program is immediately actionable. I’ve found my marketing understanding and effectiveness quadruple! If anyone’s interested in discovering the methods, techniques and ‘secrets’ of the trade – the EADIM Program is the place to invest your time and money. Phillip Burmeister

There’s more

My boss sent me to this program and his investment paid for itself multiple times in just over 2 hours of me writing sales copy with the new skills I learned at EADIM. Martin Manias

And more

EADIM inspired me and gave me the tools I needed to produce a direct marketing training program for educating our customers. The Result…I gained more new accounts for our agency. Miks Sturitis

And more

This program helped me obtain an 18 month consulting agreement with a multinational company worth over six figures! Franjo Radikovic

Here’s a little taster from last year’s EADIM

Does all that sound pretty good? Then maybe it will sound even better when I tell you in full detail just how much this program offers – and how little it costs.

First you get three days of proven ideas – with tons of inspiration, face to face – from some of the world’s most successful marketers and business people.

Not a set of DVDs and a few books from somebody’s vault. A proper, full working three days program. But that’s just the start.

You then get a bonus year of monthly webinars, mostly conducted by me. They are a complete A to Z of marketing in themselves, with interviews and lots of creative analysis. And they normally cost £708.00 as part of The Commonsense Marketing Silver Program.

On top of that, if you choose, you can take a certificate exam.

All that costs £2,350. And remember, if by lunchtime on the first day you haven’t received five profit-building ideas, I’ll refund your money and your travel expenses.

If you’re wondering what the experience is like, and why it’s quite different to anything else you’ve come across, watch this short clip of one of our “teachers” from the last EADIM course describing what it was like to go into business with Sir Richard Branson:

But who am I to make such wild promises about what we can do for you?

Well I’ve been in business – mostly marketing – as entrepreneur, agency boss, copywriter – you name it, for over 50 years.

In that time I have made more mistakes than you can possibly imagine. The good thing is, I’ve learned from them. And now you can profit from my mistakes – without making them yourself.

Here’s what some of the world’s leading marketers and business people have said about my work…

“People all over the world have been lucky enough to learn from Drayton Bird” — Sir Martin Sorrell. Founder & Chairman. WPP

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Years ago I created and ran a course for senior marketing executives at American Express. This was the comment after the first day:

“One hundred percent of delegates said they would recommend it to their colleagues” — Lisa Drapkin, American Express HQ, New York

“I learned more in 48 hours than in 2 years of trial and error” – Robert Heller, Founder, Management Today

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But that’s more than enough about me -

Who Will You Learn From?

The answer is, at least seven of the most able business people (not academics – people who’ve made real money in the real world) you’ll ever come across.

For instance:

But when you get right down to it:

What Can We Do For YOU?

What is your ambition? For yourself – for your business? Would you like to leave your competitors in the dust – to dominate your market? Would you like to move into new areas of business – find new sources of profit? Try new ideas others have overlooked, new ways to sell others have never heard of?

And would you like to see how it’s done, not from academics or people who never quite made it, but from people at the very top of the marketing profession? People who are blazing new trails, making millions for their clients. Like, for example, online experts who have spoken at Google HQ and been featured in “Fortune” magazine.

Then EADIM could be for you. It’s not a refresher. Not just a nice to have. It’s utterly essential. But only for people who are utterly determined to transform their careers, their businesses – and usually both.

It is not about theory – though the theory is explained. It is about things you can do now – even in the toughest markets.

It is indeed three days out of your life to start with because it really is highly intensive. Then there is a whole year’s follow-up. But then again, do you really think just a few hours are going to work magic for your business – or you?

So, yes, it may seem quite a commitment – until you compare it with the alternative: learning by trial and error.

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Traditional Marketing Won’t Save Your Business

Your timing in reading this is excellent. Old-fashioned marketing just isn’t cutting the mustard any more. Advertising appropriations are down. Giants are floundering. But direct and interactive marketing are exploding.

And we have the people who can help you. Many have made their fortunes in this kind of marketing. They tell you how it is done. They don’t claim to be wizards. They admit to their mistakes.

You discover all you really need to know about EVERY aspect of marketing. Not just online. Not just offline. Not just creative. Not just strategy. And – to be honest – not just marketing. You’ll be meeting people who’ve built multi-million £ businesses on far, far more than just marketing skills.

EADIM is unlike anything offered on the internet or in traditional marketing or business schools. To start with it acknowledges that with today’s pressures you really have to work as you learn – and by combining proven face-to-face teaching with distance learning using the very latest digital technology you can.

“It Changed My Life”

I’m biased of course. But our attendees are not – and more than one used those exact words.

But frankly the man who said it was “the most valuable week of my life” really took me aback. This was a man running the marketing for a major national utility – not someone new to marketing.

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This course will give you a critical advantage in an industry where fortunes are being made amazingly fast – and people fight for jobs, because they know what success can lead to.

Now you know what we provide. But what must you provide, beyond your ambition?

You must be determined. The initial days are extremely demanding. They call for great concentration as you grasp some ideas that may be entirely new to you.

And you must invest – naturally. But I guarantee that whatever you invest – as long as you act on what you learn – will be repaid many times over. That is not based on my views. It is based on what students said after our last course.

You’ve read this far. You’re interested. Please take time to study these pages carefully. See the kind of training we have to offer. Look at the status of those who will teach you.

Then ask yourself: do you know of anything quite like this?

Is This What You’ve Been Looking For?

But maybe even more important: is this right for you? Are you right for it?

Do you want to be a leader, or a follower? Someone who makes things happen, or someone who has things happen to them?

What are the secrets? I will tell you.

Timing is vital. You need to be in the right place at the right time. Knowing the people who can help you is important, too. Being determined is essential. Spotting opportunities is absolutely vital.

But all these things are worth nothing unless you have the golden key.

That key is knowledge. Knowing what to do, and how – when your competitors don’t.

As I say, there is nothing quite like this – in format or in teachers – anywhere.. And it is here now, for you. Ready to take you or your business and colleagues wherever you want to go.

Places are limited. This is not a big event. It is a pretty intimate affair in a boutique hotel.

This brings me to my last, enormously important point. There is another difference between those who succeed and those who fail. Those who succeed don’t sit there thinking “that’s a good idea”. They act. Why don’t you? Make it the very next thing you do.

Drayton Bird

Dean of the Marketing School

P.S. Want to know more? Write to me, Drayton@draytonbird.com – I usually reply personally.

** Expenses-plus guarantee. If by lunchtime on the first day you aren’t 100% convinced this program is exceeding your expectations – whatever they might be – I’ll happily refund your money AND your travelling cost… unless I paid them for you.

Your Blueprint for Success

This course is about you and what you can achieve; how successful you can be; how much more you can earn.

Whether you are self-employed or working for a company, EADIM opens up possibilities for your future you may never have known existed.

You discover real – immediately actionable – ways to get better results, online and offline. Where you find out how to plan, how to measure, how to improve, step by step

These are skills top marketers have taken years, even decades, to master – yet they’re skills most marketers completely lack.

The Techniques, Strategies And Ideas To Turn You Into A Complete Marketer

Here’s what you’ll know once you’ve successfully completed the course:

You also get practical insights revealing how businesses were transformed – sometimes with nothing more than a few slight changes:

1. How moving 8 words from one spot to another … resulting in a 240% increase in response … helped a loan firm sell out for £140 million.
2. How a major car manufacturer increased test drives 400% through a unique web-based means of acquiring previously “invisible” prospects
3. How one letter to a (very bad) 2,500 database produced £1.5 million revenue for a publisher
4. How a disastrous advertising campaign was first improved by 300%, then a further 50% then a further 100% with some simple (often barely noticeable changes).
5. How one short letter to a moribund database got 78% response and record sales

**You see benefits so fast that we give the unconditional 3 hour money back plus expenses guarantee

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Here’s A Few Things You Learn From People Who Learned The Hard Way – So You Don’t Have To:

• Why “Relationship” is the problem word in Customer Relationship Management. Learn what customers do want … and how they spot that you’re just talking about it, but not doing it
• How to get real understanding and insight into your customers – as opposed to the usual corporate rubbish. A hilarious description from a top international marketer of what happened when he booked into a hotel without a clue.
• Why research often misleads – with disastrous consequences
• What it takes to seize customers’ attention – and get them to try or buy
• Why one tiny mistake ensures your advertising passes like a ship in the night – no one will even notice it
• 22 proven psychological techniques for increasing your sales and how to know which ones will work on YOUR business
• How a recruitment website increased sales by 31.8% within two weeks
• How to know for certain (not guess) why most of your website visitors aren’t converting
• What you should be measuring

You Also Discover The Difference Between…

Brand v. direct – why each requires a different approach

How one home improvements firm added brand advertising to direct … slaughtered ALL the competition … and had a record year in the current recession

16 steps to “best practice”.

It’s a fancy phrase – but what does best practice really look like?

And, If You Write Your Own Sales Copy – Or Have It Created For You – You Uncover:

1. 9 tricks that start – and keep – people reading
2. 5 steps to get a response
3. Tested ways to make your layout work harder
4. 5 easy ways to get more replies
5. The ten commandments of writing sales copy… and why you must get them right
6. How to plan your creative better
7. How to prepare the brief, how to brief others (or yourself) better – and why
8. How to think up better ideas with 2 helpful formulae
9. Important techniques for better writing and layout
10. How to judge design better
11. How to evaluate creative better
12. 7 little-known secrets to successfully focus your business on your customers – and why it’s essential.

7 Things You MUST Do To Ensure Your Copy Hits The Mark:

What you must NEVER do in the headline – it can diminish the legibility of the headline by 20%

What part of the sales letter you must concentrate on more than any other – and why

The features which lead a reader out of the ad – instead of keeping him reading

How to encourage readership

The types of headlines which will only work if your readers have arms 8 feet long

What the best U.K. art director said… when he was asked to reveal the greatest sins of art direction

The optimum number of products to sell in a single sales message

Use Email? The BIG Differences You Discover:

1. The critical part of an email and why you must get it right
2. What people hate more than “junk”
3. What types of subject lines do best
4. How one letter boosted response 300%
5. How even a loser was a winner in another country

Marketing Is No Use Unless It Makes You Money

• You Discover Simple ways to boost ROI (Return On Investment):
• How to increase response of any campaign, without changing a single word in your copy
• Advertising advice -
  • How to make real money with advertising
    • (how much are you paying for the response and how to reduce cost)
• What your reader will see and notice in the first few seconds
• Is it easier to make 1 Euro from 100,000 people, or to take 100,000 Euros from one person?
• 3 amazingly simple ways to increase profit

At the end of this program, you understand the principles and practice of direct and interactive marketing for any product or service.

You also know how to deal with all the processes and decisions that lead to successful marketing – and infinitely more profit, no matter what’s happening to the economy.

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But let us emphasise: this is not just like a series of unrelated presentations – or pitches – strung together with no backbone or logic.

It takes you from A to Z … from why marketing to all the important details you need to be aware of – that so many know little or nothing about.

You learn about everything from the birth of modern marketing to how it evolved to how it’s being used today by firms large and small – including charities -

… And you enjoy almost every minute of it.

You discover all about database, research and testing, finances, customer value, the difference between online and offline, secrets of creative – right down to how to succeed in your career.

You also learn about selling to business, charity, financial services, mail order, publishing and the various media from direct mail to TV, e-mail, the telephone, websites, loyalty schemes and CRM.

“You Get More Real, Hard-Hitting, Immediately Usable Money-Making Ideas In 3 Days From The European Academy Of Direct And Interactive Marketing Than You Could Hope To Get Slogging Your Guts Out For A Degree At Any Standard University”

One small point can make a huge difference to your profits …

… We are crazy about quality control. If a presenter doesn’t get very highly rated by delegates – no matter how famous or well regarded – we don’t ask them back. They have to deliver content – and make it interesting.

Watch this.

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When you read it you might think the list that follows is important – but rather boring. We make it interesting.

As You Can Imagine, Such A Comprehensive Course MUST Have a Structure

First, get the basics right

“If you think education is expensive, try ignorance”

To be a true professional you must understand what marketing is – and what it isn’t – and where it fits into society, business and marketing.

Otherwise you are like a driver without a roadmap. You don’t really understand why you are doing what you are doing.

You need to understand how it helps to build brands, how you plan, how you acquire and retain customers.

In short, you need to understand the basics – which many fail to do. This is not a matter of idle theory. Ignorance is amazingly expensive.

Then understand planning, strategy and campaigns

Without a good plan, the right strategy and the right tactics you cannot hope to succeed.

You need to define your objectives, work out which communications are most likely to hit them – and write the plan.

You must manage, measure, analyse, forecast, budget and control. And you must constantly assess your progress.

These essentials for success are just plain ignored by so many marketers – with catastrophic results

The customer as the only profit centre – segmentation, targeting and customer focus

All intelligent marketing investment starts with realising that the lifetime value of a customer is the currency which should determine investment.

And relevance to that customer – not clever ideas – determines your success. The more relevant and timely your messages, the more responsive, and thus the more valuable each prospect and customer becomes.

The better you can understand your customers, their behaviour, similarities and differences, the better you can meet their needs and the stronger the relationship and loyalty become.

This means you must understand the importance of segmentation, timing and sequences of messages, contact strategies and the central role of the database, which this module covers.

Research, testing, results and the value of a customer

Lifetime value is determined by measurement, which lies at the heart of D&IM – and testing lies at the heart of measurement.

Yet few marketers test enough, or understand what should be tested and why. And fewer still understand the statistics involved.

In this module you see why testing is so important, what different types of tests are available to you and what testing has revealed.

You also discover how research and testing relate to each other and the strengths and weaknesses of each.

Where do you go to find customers?

Even a weak message, if directed at the right people or at the right time, will do better than a brilliant one sent to the wrong people or at the wrong time.

That is why the choice, timing and combination of media are so important.

Moreover, the range of media, online and offline is constantly expanding. Which should you choose, under what circumstances, and why?

Equally important is how much you pay: effective negotiation is crucial.

We give you the knowledge you need to make the right decisions.

Getting people to act – creative secrets

The moment of truth comes when the prospect is exposed to your message and pays attention – or doesn’t.

Getting creative right is a huge challenge.

You must understand your product and your customer. You must brief properly, know how to get ideas – and how to evaluate them. You must appreciate how creative works in different media – online and off.

And you must know how to evaluate – what tends to work, what doesn’t, and why.

Applies to any business

Once you understand the principles and processes involved, the important thing is to understand how those principles apply to different businesses and situations – and could be applied to yours..

When you join you see exactly how a wide range of successful businesses have been built using D&IM, including B2B, charities, financial services, mail order, travel and publishing.

We also cover the most important commodity in business: how to recruit good people.

The Crucial Advantage This Training Gives You: You Notice The Effects Before You Even Leave The Live Training

This is not just another marketing seminar where you feel great – and feel you can do anything – during the event, but then lose your enthusiasm the moment you leave the building.

It’s full of practical, usable, ideas you can put to use immediately in your business and see your profits soar as a result.

Past participants said they saw the benefits to their business before the first day was over.

“I came with some minor reservations which, to be honest, disappeared on day one. There were times when I was buzzing with excitement at what I was hearing. But at no point was I disinterested.” – Jeremy Dixon

You will be more knowledgeable about marketing – how it works and why – and, more importantly, you will discover how to put it to work in your business.

At the end of this course:

You understand the principles and practice of direct and interactive marketing for any product or service.

You know how to deal confidently with any of the processes and decisions that lead to successful campaigns and greater profit.

You understand everything from what D&IM is to how it evolved, to how it’s being used today by firms large and small – including charities.

There’s an endless parade of examples covering every category you can think of and maybe a few you can’t. From hats to toys, from holidays to pensions, from automobiles to elephants.

You discover all about database, research and testing, finances, customer value, the difference between online and offline, secrets of creative – right down to how to succeed in your career.

Financial services, mail order, publishing and the various media from direct mail to TV, e-mail, the telephone, websites, loyalty schemes and CRM.

In fact everything – down to how you recruit good people.

Management Secrets Of The £531 Million Man

The secrets revealed to you in just the first three days are so powerful small businesses have used them to become giants in their field.

Entrepreneurs have used them to earn huge fortunes. In fact you see an interview with one man worth £531 million (and rising) from a business he started in his spare bedroom with a borrowed typewriter

And large companies have used these same secrets to obliterate their competition.

Failing to use them can – and has – meant business suicide.

In short, if you take what you learn and apply it to your business, this course really can literally change your business and your life.

Optional Certification

If you’re employed, this course benefits you, as you can get formal certification if you wish – which demonstrates you fully understand the theory and practice of direct and interactive marketing.

If you run a business it will supply you with a stream of properly qualified individuals.

Can you imagine how vital that is to any company or individual? Since better people are one of the great secrets of competitive advantage, the value of this is hard to overstate.

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Free Advice

If you have specific questions throughout the year, we provide free advice – I usually reply to your questions personally.

Free Videos

Included in the cost is a set of free videos of the 2009 course – which features many of the speakers you will see. Over 30 hours of teaching by some of the world’s leading experts to refer to.

Here’s What You Learn:

You have probably been reading this for a while and have questions.

You are almost certainly wondering:

Who is this course for?

Can I attend?

What does it cost?

How does it relate to my business?

This is for you:

If you are in marketing or wish to be

If your organisation relies on marketing

If you are an entrepreneur with your own business, or you would like to own your own business

If you are a business owner and looking for good training for your staff

If you’ve tried direct marketing and advertising, but with disappointing results

If you’d like to get more customers

…this course will give you the right knowledge to take you anywhere.

EADIM’s Certificate in D&IM Audience

In fact, this course was created for everybody wishing to advance their careers, their business, or to just learn more about direct and interactive marketing.

It is equally relevant to anyone who realises that marketing offers a great future, and wishes to change careers.

It is also important to organisations who appreciate that the real key to success is a good idea plus good people – and that trained people are better people.

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Who Will You Meet? And What Does The Program Include?

EADIM attracts all kinds of people from all kinds of businesses selling to all kinds of customers – both business and consumer

People from Latvia, Portugal, Austria, Poland, Slovenia, United Kingdom, Romania, Italy, India, The U.S., South Africa and Australia have all attended.

The reception and course are at www.thecavendishlondon.com.

The live phase starts with a welcome drinks reception on 27th October. You then spend three days, between 28th to the 30th October, meeting and learning from some of the most successful marketers and teachers in the world.

The second phase of the course consists of 12 live monthly webinars, to be presented over the following 11 months after the face-to-face phase.

The course finishes in October 2011 – having delivered over 36 hours of in-person training, plus over 30 hours of video’d material from last year .

Why This Unusual Course Format?

We deliver as much training as possible in person, because the personal element is so vital – in fact all delegates have time to meet and question the teachers – especially during the welcome drinks reception and farewell lunch.

But, at the same time, we want to make it easy for people from different countries to attend, and for you to learn while you work. The solution that achieves this combines face-to-face and online teaching

There are short breaks, and an hour for lunch. Tea and coffee are provided during the breaks and a buffet for lunch

“How Will I Make Time For This – I’m Very Busy Working?”

This course has been designed with people like you in mind. It’s formulated to fit around your work.

After the initial three days you get a further 12 hours through live webinars.

By breaking the course down into manageable chunks, you find everything much easier to take in and recall.

What It Costs

Remember, there are three investments you must make to join us in this program. The first, and simplest, is the financial investment.

The other two are more personal, and will make the most impact to your life and business. They are your time and effort.

Nowadays, you don’t have to look far to find marketing courses costing more than £5,000.00 for 3 days.

In fact, there have been a few which don’t cover a fraction of the EADIM program – with nothing like the same calibre or number of speakers for more than £5,000.00.

Only recently a web-based course costing $2,000.00 covered just ONE aspect of marketing.

But this is not about the money. Our intention is to show people how to change their lives and businesses. To give you the tools to excel – and accomplish your goals.

The three days in London and the monthly webinars (which alone would normally set you back £708.00 anywhere else), cost a modest £2,350.

You read that right – you get three days of some of the most intensive and complete marketing training you will ever encounter in your life. And 12 monthly webinars over the next 11 months.

Every participant is responsible for their own flights – unless you’re among the first 30 to book your place – and accommodation.

Let’s look at that again. The modest fee covers:

• 1 hour welcome drinks reception
• 3 days face to face training in London (including lunch and coffee-breaks)
• A Farewell lunch on the last day of the course
• Plus a series of 12 live webinars
• You get to meet some of the industry’s biggest hitters
• A chance to network and strike up relationships with serious entrepreneurs
  • all for just £2,350

We Will Pay Up To U.S. $700.00 Towards Your Air Fare

You can reserve your seat now and guarantee your place by clicking the link below

Now It’s Time For You To Take Action

Numbers ARE limited

You have our expenses plus guarantee**…